Money can be easily wasted on vehicle signs. Fear of leaving something out is the biggest killer when designing your vehicle signs. The builder is always the easiest to pick on so I’ll use them as an example. The builder come’s to me and says “I want some signs on my van and this is what I want: My logo, phone number, Licence number, fax number, web address, email address, a tag line, and a bit about what I do for example *House Extensions, *Bathroom renovations, *Kitchen Installs, *Garages, *Carports, *Floor Tiling, *Roof Tiling, *Plastering……..” You get the picture. IT IS SIMPLY NOT GOING TO BE READ on a vehicle. It is too much information to be taken in by other road users. The most effective designs for vehicles are those that are geared towards Impact or brand awareness.

Bigger isn’t alway’s better but it can be more effective. Having your logo as large as possible is obviously an effective way of drawing attention especially if it is placed to compliment the shape of the vehicle. We have all heard the saying “A picture is worth a thousand words”. A large image can also have that head turning ability if used right. Smaller well placed logo’s and designs although may not have the same impact can also send a lasting message especially for businesses who have large fleets of vehicles all incorporating the same design. Something as simple as using the same stripe in the same colour with a small logo can be a powerful message on a fleet of 100 vehicles.

The emphasis I am trying to make here is to keep it simple. Use your space wisely. Dont panic if you dont have 15 different points of contact on the side of your car. Dont panic if you didn’t list every single product you have on your van door. As long as your logo is on there and maybe one point of contact eg a website OR phone number and it is well designed you will get a better result than clutter will.